PORTFOLIO
Selected public-facing work across healthcare benefits, education, SaaS, nonprofit, and regulated marketing environments.
Healthcare & Benefits
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Healthcare Member Storytelling
Public-facing member spotlight translating a complex care journey into clear, human-centered brand content.
Tags: Healthcare Benefits · Member Storytelling · Long-Form Copy · Brand Content
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Healthcare B2B Messaging
Thought leadership and email content for hospital decision-makers, focused on patient safety, care quality, and executive-level healthcare priorities.
Tags: Healthcare · B2B Content · Patient Safety · Executive Messaging
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Healthcare B2B Paid Social Content
Paid social content for healthcare, hospital decision-maker, and employer benefits audiences, translating complex value messages into clear, platform-ready posts.
Tags: Healthcare · LinkedIn Content · B2B Social · Patient Safety · Benefits Messaging
Education & Regulated Marketing
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Education Landing Pages & Web Content
Conversion-focused web and landing page content for education brands, translating program value, student motivations, and compliance requirements into clear digital experiences.
Tags: Education Marketing · Landing Pages · Web Copy · Regulated Content · Conversion Copy
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Education Blog Content
SEO-informed blog content for education audiences, balancing career-focused search intent, verified sourcing, compliance language, and readable student-centered messaging.
Tags: Education Marketing · SEO Content · Blog Writing · Compliance · Career Content
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Education Paid Social
Paid social copy and campaign content for education brands, designed to communicate program value clearly while staying aligned with platform requirements, brand voice, and compliance standards.
Tags: Education Marketing · Paid Social · Campaign Copy · Compliance · Lead Generation
Nonprofit Marketing & Community Engagement
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Nonprofit Campaign Marketing
Part-time interim marketing support for a community nonprofit, developing social campaigns, event content, family storytelling, donor engagement posts, and national campaign concepts that drove measurable growth in reach and engagement within 90 days.
Tags: Nonprofit Marketing · Social Campaigns · Event Marketing · Community Engagement · Donor Communications
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Shamrock Shake Community Campaign
Social campaign concept connecting Ronald McDonald House chapters across the country through a playful “pass the shake” format, generating 3K views in the first 8 hours and expanding national engagement around a beloved brand moment.
Tags: Nonprofit Marketing · Social Campaigns · Brand Partnership · Community Engagement · Family Storytelling
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Trains at NorthPark Event Marketing
Expanded event social content to include rail car features, artist spotlights, visitor moments, and volunteer reels, helping drive awareness, visits, and engagement during one of the event’s most successful years.
Tags: Nonprofit Marketing · Event Marketing · Social Media · Community Engagement · Campaign Content
SaaS, B2B, & Sales Enablement
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Construction Tech Thought Leadership
Long-form B2B content for a construction project management SaaS brand, translating BIM, cost tracking, scheduling, collaboration, and reporting into clear owner-focused value messaging.
Tags: SaaS · Construction Tech · Thought Leadership · Sales Enablement · B2B Content
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Technology Thought Leadership
B2B thought leadership content positioning technology, cybersecurity, and IT strategy as business differentiators for mid-market companies.
Tags: B2B Content · Technology · Cybersecurity · Thought Leadership · Executive Messaging
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Industrial B2B Web & Email Copy
Sales-focused web and partner email content for an industrial safety product brand, supporting lead generation, custom solution messaging, and partner engagement.
Tags: B2B Copy · Sales Enablement · Web Copy · Email Copy · Industrial Marketing